Shopping mall lighting is considered one of the most mature and rapid increase areas of LED applications.
The shopping mall is not only a place to buy goods, but also to create an environment suitable for people relax. The lighting effect is so important there, and the LED lighting has good performance to achieve above . However, whether the LED can be more important in the lighting market it needs to be based on the specific lighting environment and the humanized needs of consumers, and refine the various performance parameters and lighting effects of each product.
Shopping mall lighting design should focus on the behavior of customers to purchase goods, according to the customer’s visual requirements and the characteristics of various products, the space in which each product is located, scientific design, and to make customers feel comfortable Visual effects.
At the same time, reasonable illumination (we also call it brightness), good color reproduction, suitable brightness distribution, and comfortable visual environment; through reasonable lighting design, customers can attract attention to the goods and stimulate customers’ desire to buy.
Let’s explain the detail of the lighting needs and design points in different areas of the mall.
First, illuminance, color temperature can affect people’s psychological feelings
Lighting not only has the function of illuminating, but also affects people’s psychology: the higher the color temperature, the more refreshing the feeling will be, and the lower the temperature, the warmer you feel. For example, when you see red or yellow, you will think of apples and oranges. Red, yellow, sour and sweet, and enhance appetite; but black green, blue-green make you feel bitter, will reduce appetite.
The effects of different illumination and color temperature on people’s psychological reactions are very different.
The purpose of store lighting is to attract consumers’ interest through “commodity visualization” by providing appropriate lighting and illumination, color temperature, color rendering and brightness changes for different areas , and to communicate with customers through silent language.
In order to properly display the products in front of the customer, it is very important to properly use the corresponding light to attract the customer’s attention and trigger the customer’s desire to purchase.
The light in the store space can be considered from the two directions of “environment light” which is an overall impression of the space and “light of goods” which effectively display the effect of the product.
Second, the areas of the mall require the different lighting
Different types of shopping malls and different area of shopping malls have different requirements for lighting effects, so the key of their lighting design is also different.
Now, is it the right opportunity for LEDs to enter the base lighting of the market as a new generation of light sources?Most of the experts believe that commercial lighting is the first general lighting application area for LEDs.
Improving luminous flux, reliability and cost performance is the key to its rapid intervention. The lighting of the mall can be further refined according to different occasions, and the requirements for lighting of different commodities are also different.
We will introuduce one by one below:
(1) Clothing products
There are many varieties of clothing with many ways to display. Natural and warm colors have the best light effects. Generally, downlights and various adjustable angle spotlights are used for key lighting.
If you use a halogen or a metal halide lamp, the color rendering property will be high. However, both the halogen lamp and the metal halide lamp have the characteristics of large heat generation, and the high color rendering LED spotlights and LED downlights can effectively solve these problems.
(2) Meat and poultry
Fresh, high-quality meat and poultry products must look clean and faint pink to make the beef and mutton look fresher. Balanced lighting with warmer tones can make meat and poultry look fresher and more attractive. Using LED light sources with low color temperature and red spectral composition can not only increase the color development of meat, but also reduce the infrared heat radiation, which is beneficial for longer storage and anti-corrosion.
Fish and seafood areas should be treated with cool lighting that is different from other food areas. The cool white lighting effect makes consumers think of the clear waters and makes the seafood look fresh from the sea. Using a high-color temperature and blue spectrum component with more LED light source can not only increase the color rendering effect, but also reduce the infrared heat radiation, which is beneficial for longer storage and anti-corrosion.
(4)Fruits, vegetables and flowers
Fresh produce and flowers have the brightest colors, and the pure white lighting effect directly reflects the verdant green and fragrant sweet red. Dark yellow and other dark fruits and vegetables use about 3300K warm light, green light vegetables should try such as 4500K-5500K cold white light. Color rendering should be above 80. LEDs have a wide range of color temperatures, which can restore the most vivid colors of the items, increase the desire of customers to purchase.
(5) Bake & fried foods
Warm-colored lighting makes the yellow baked goods look more delicious and enticing. Walking into the baked goods area, consumers will find the light here turned into a pale yellow amber. The soft, light yellow lighting gives the impression of the warmth and enticing aroma of the pastry. If you use the same soft, warm lighting on the shelves further enhances the overall visual effect.
Jewelry is a luxury item, and the price is generally expensive. Therefore, the counter should be bright and eye-catching, clearly shows the correct color of the jewelry, showing the delicate craftsmanship and true color of the jewelry, attracting the customer’s attention.
When choosing lighting for a jewelry store, the key factors to consider are color temperature, lighting brightness, flicker, infrared light, and etc. According to our data, jewelry can show the best appearance under the illumination of 3300K-7000K color temperature. Different jewellery requirements are different, such as gold, jade and diamond lighting requirements are very different. At present, LEDs are the popular of jewelry lighting because of their wide color temperature range, low heat generation, and almost no UV and infrared rays.
If the color temperature adjustment technology is applied to the clothing display lighting, it can create a cool summer and warm winter shopping atmosphere, which is of great help to the apparel promotion. Compared with tungsten halogen lamps, metal halide lamps and fluorescent tubes, LED light sources have some outstanding advantages, such as high luminous efficiency and energy saving; long life and small maintenance; wide color temperature range, simple and flexible control, dimmable color adjustment; LED does not contain mercury , almost no infrared ultraviolet rays, green and environmental protection.