In fact, whatever both interior design and lighting design, we can’t do without “yardstick”. If we get the yardstick right, we won’t be accused of “overdoing it” by the owner.

What does the yardstick mean?

Generally denotes the size and gauge of an object; sometimes it is also used to indicate a standard for doing or looking at things. Here, we’ll focus on the four most common yardstick used in lighting design.

Four common lighting design yardstick

01 Light and dark yardstick

For lighting design, we often mention the words “light or dark”. What is that? In fact, light and dark are a pair of antonyms. In a space without contrast, we cannot know whether it is bright or dark in this space.

So instead of setting a single illumination level, we can control a level of brightness for the entire space. By controlling the illumination level of the whole space, we also control the brightness of the space.

Furthermore, there is the illuminance ratio. The ratio of light environment and accent lighting inside a space is different, and the effect it presents is also different.

As shown in the picture above, the 120 square meters shop is an older Rolex shop with local characteristics. The owner said: The illumination in the shop is not enough, and the watch is not bright enough. customer feeling bland here.

During the upgrade process, we didn’t take the traditional approach of adding lights, reducing beam angle, and increasing power to improve the illumination of the shop.

Conversely, there was also a reduction in the use of some lamps and a readjustment of the original illumination ratio. We focused the lighting primarily by using more soft and elegant ambient lighting, a change from the old-school light environment that was dominated by luxury gold color , glare-bright light.

02 Cool or warm yardstick

Color temperature, in lighting, is a concept that is often to talk about. In the interior space lighting design, different color temperature, will have different effects.

△From left to right, indoor effect at 3000K, 3500K, 4000K color temperature.

A colleague of mine encountered this problem in the lighting design of a furniture store. After the store was completed, the on-site engineers, the owner, and the interior designer all said the space was too cold.

Why does everyone say it’s cold when it’s obviously a 3000K color temperature? The reason is that color temperature is also relative. We can only see the warm color temperature when the cold color temperature is in contrast.

Therefore, when a space is a pure color space, with no other color temperature to contrast with, and relatively enclosed, your judgment of this color temperature will be out of focus. Therefore, both brightness and darkness, or color temperature, are relative.

03 High and low yardstick

When we talk about the height yardstick, we are not just talking about the height of a lamp pole, which we often mention, but in essence the height also refers to a measure, between people and nature or just between people.

Because, in space, the design of the height of the light pole,  is the height of the light-emitting point, when the light-emitting point is lower and the illuminance is lower, the distance between people and nature or people will be closer.

We know that the height of street lights on the road is generally set at about 8-12 meters, the purpose is to keep you away and pay attention to safety. The main road in the community will have a different setting, and the height of the light poles should be reduced accordingly as the space changes.

Why is it designed like this? The reason for this is that as the height of the lamppost drops, it relaxes people, as if they have entered two worlds. In other words, quietly and psychologically, it brings people closer to nature or people.

04 Density yardstick

Speaking of yardstick of density, the most obvious is the landscape lighting. I call it night light lighting. why? The reason is that the design of the lights is so dense that in most cases, people only see the night lights, not the landscape at all.

We all know that indoor space is limited, and the space that human eyes can see is also limited. But for outdoors, the range of space visible to the human eye becomes larger. In this case, if the lighting designer still designs the night lights according to the yardstick of the indoor space, it is sure dense, so there is the phenomenon of seeing the lights but not the scenery.

Logic in Lighting Design for Commercial Spaces

After talking about the four most common yardstick in lighting design, now let’s focus on some logical issues in commercial space lighting design.

Understanding these logical question will help interior/lighting designers to better understand the current design trends that are popular in commercial spaces and to better communicate with owners.

Five logical questions

  1. Why are most commercial spaces designed for warm colors?
  2. Why are the colors used in commercial spaces starting to get bolder?
  3. Why are commercial spaces becoming more diverse?
  4. Why are so many owners starting to focus on creating online brands to attract young people?
  5. Why are there more and more useless things too?

(▲Due to the length of the space, today we can only briefly describe the first three logical questions here)

First question: Why do most commercial spaces use warm colors?

During our inspection of the Illumination Detective Group, we found that most of the lights in commercial spaces are warm. Why?

The principle is simple: from the color itself, warm-toned lights can give people a sense of comfort and casualness; while cool-toned lights can give people a more serious and formal feeling, making it difficult to approach.

Therefore, under certain conditions, warm-toned lighting can create an attractive commercial atmosphere and attract pedestrians to watch.

Furthermore, most shopping malls are mostly women and children, but what about men? Either to accompany the wife or the child, in most cases they are passive shopping malls.

Women are mostly impulsive consumers, who like to stock up, enjoy the shopping, and care about the shopping experience; what about men? Almost all of them are rational consumers, buying what they lack, with a strong purpose.Therefore, lighting and color are just one of the commercial methods used to attract women and children.  The reason is that if we can catch the “heart” of women and children, we will also get the “heart” of men.

Therefore, if you look closely at the furnishings/lighting designs of commercial spaces, most of them are designed from a female aesthetic point of view. Few design methods are as straightforward, unobtrusive, and romantic as the office, because female clients are also Like a male customer, who has no desire to go shopping, how can we increase the consumption rate?

Therefore, if you look closely at the furnishings/lighting designs of commercial spaces, most of them are designed from a female aesthetic point of view. Can’t design as straightforward, unobtrusive, and not romantic as the office, because if female clients are also Like a male customer, who has no desire to go shopping, how can we increase the consumption rate?

Second question: Why are the colors used in commercial spaces starting to get bolder?

Hotels are the high ground of our lighting design, and when hotels start to change, business is inevitable, this is just a phenomenal product.

△The use of various colors of light in the W Hotel

The bold use of color light and the way of accent lighting can break the traditional perception of color light in all hotel design.

The use of color light in the space, as long as you control correctly, you can create a very dreamy effect, breaking the color light to give the feeling of cheap.

Third questionWhy are commercial spaces becoming more diverse?

As people’s needs increase, consumption will also upgrade. and the upgrade has naturally enriched the business forms.

For example, some of the fish in the original pond are now swimming to another pond because of the presence of e-commerce, and there are fewer fish in that original pond. Therefore, the original commercial categories have to be replaced with categories that are not available online. For example, experiential types such as skiing and skating, shared offices, which introduce people to drive consumption.